In an effort to capture more of the younger market with its tiny, new iQ subcompact, Scion is adding a unique incentive to make it even more appealing. Customers who buy a new 2012 iQ from May 1 through July 31, 2012 will get a Sony PlayStation Vita portable entertainment system. "Vita" means "Life" in Latin.
The Sony PSVita has a high-definition touch-screen, dual analog sticks, front touch-screen and rear touch pad, two cameras and a built-in microphone. The Vita "provides an unmatched portable gaming experience," Toyota said in a statement.
