Showing posts with label automall. Show all posts
Showing posts with label automall. Show all posts

Thursday, February 26, 2015

Without our amazing customers, we wouldn't be here! Thank you!!!

Recently, we received this award from DealerRater and we could not be more proud of our employees!  We realize very humbly, that without our customers, we would cease to exist.  Thank you all for your allowing us to earn your business!
From our press release:
Fitzgerald Auto Mall of Chambersburg PA, has been awarded a 2015 DealerRaterÒ Consumer Satisfaction Award, a recognition that auto dealerships can earn by delivering outstanding customer service as rated by online consumer reviews. DealerRater, the car dealer review site for consumers, created the Consumer Satisfaction Awards to enable online car shoppers to instantly spot car dealerships that provide high-quality customer service.
Consumer Satisfaction Awards will be given annually to the top 10 percent of U.S. new-car dealers based on their PowerScoreÔ, as well as all U.S. used-car and Canadian (new and used) car dealerships that meet DealerRater’s Dealer of the Year criteria—receiving at least 25 annual reviews and maintaining an average PowerScore rating of 4.0 out of 5.0.
Dealers can increase their PowerScore ratings by getting more reviews, and improving consumer feedback on the dealership’s customer service, quality of work, friendliness, pricing and overall experience.
 “We’d like to congratulate Fitzgerald Auto Mall and all of our Consumer Satisfaction Award winners,” said DealerRater CEO Gary Tucker. “DealerRater is where car shoppers learn from their peers regarding which dealers offer top-notch customer service, and now they can quickly identify that Fitzgerald is one of the best in the Mid-Atlantic Region“
Fitzgerald Auto Mall has achieved consistently high marks on the DealerRater website, placing it among the top dealerships nationwide. Online shoppers visiting Fitzmall’s dealer review page on DealerRater.com will find a “2015 Consumer Satisfaction Award winner” designation.
“Our customers mean everything to us. They have the choice to buy or service their vehicle anywhere, but they choose Fitzgerald because of our low no-haggle prices & top-notch customer service.” said Emily Moore, Operations Manager at Fitzgerald Auto Mall. “Our staff is dedicated to making sure that we treat everyone fairly with honesty and respect. As our founder Jack Fitzgerald would say “That’s the Fitzway – There’s just no better way to go!””
About DealerRater       

DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s No. 1 online resource for anyone seeking trusted, third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, more than 1.7 million consumer reviews and a million-plus cars listed for sale. DealerRater attracts more than 12 million consumers every year to the site to search for car dealerships, read reviews, write their own descriptive reviews and find car deals – all for free.

Tuesday, February 4, 2014

Big Game Auto Commercials (and more)

WOW....what a blowout that game was huh?  There were a TON of people watching, which is exactly why it's the biggest day of the year for commercial advertising.  MILLIONS upon MILLIONS are spent by each company with hopes to have the best ad.  What was once kind of a neat thing the advertisers did to attract sales, has now turned into an event all its own.  People will sit down JUST to watch the commercials during the game.  There were many great commercials all night. (Some would say the game was less exciting than the ads!)


Anyway, this was Toyota's big entry, and it hit many top 10 lists for the game.


Using the Muppets was a great idea, as they are a multi-generational platform!  Kids like them, and adults have fond memories from their childhoods as well!

There were funny ones, sad ones, and inspiring ones.  Each had something you could connect to, and feel...THAT is what a good commercial is meant to do.  It doesn't have to necessarily sell the product, but make you feel something...to emote toward that object as well as to the memory it evoked.


Chevy did a great job with a hilarious version of it's popular "A Man....A man and his truck..." commercials, as well as a heart-string tugging commercial for cancer support.



There were 2 really surprising commercials though.
This one from Italian auto maker Maserati.  They have not been advertising much in the states for a while, and yet BAM here they were, with a very cool commercial!

And this entry from Audi, was just flat out hilarious in general, not expecting it to be from them, but well played Audi...well played.


Another hilarious ad was VW's Wings...now it's no Darth Vader kid from years past, but it's pretty good still!

KIA surprised everyone with Morpheus doing a cameo.


These are just a few of the offerings this year, so much more to be seen on YouTube still!

 At Fitzgerald, we hope you enjoyed the game, all the fun ads, and the ones that made you cry.  Bravo to all of the great automakers and their great entries!


I'll leave you with one final ad, voted best during the whole game, that had nothing to do with cars.
It did however, have a puppy...and a horse....and a whole lot of tissues were needed....

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