Big Game Auto Commercials (and more)

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WOW....what a blowout that game was huh?  There were a TON of people watching, which is exactly why it's the biggest day of the year for commercial advertising.  MILLIONS upon MILLIONS are spent by each company with hopes to have the best ad.  What was once kind of a neat thing the advertisers did to attract sales, has now turned into an event all its own.  People will sit down JUST to watch the commercials during the game.  There were many great commercials all night. (Some would say the game was less exciting than the ads!)


Anyway, this was Toyota's big entry, and it hit many top 10 lists for the game.


Using the Muppets was a great idea, as they are a multi-generational platform!  Kids like them, and adults have fond memories from their childhoods as well!

There were funny ones, sad ones, and inspiring ones.  Each had something you could connect to, and feel...THAT is what a good commercial is meant to do.  It doesn't have to necessarily sell the product, but make you feel something...to emote toward that object as well as to the memory it evoked.

Chevy did a great job with a hilarious version of it's popular "A Man....A man and his truck..." commercials, as well as a heart-string tugging commercial for cancer support.

There were 2 really surprising commercials though.
This one from Italian auto maker Maserati.  They have not been advertising much in the states for a while, and yet BAM here they were, with a very cool commercial!

And this entry from Audi, was just flat out hilarious in general, not expecting it to be from them, but well played Audi...well played.

Another hilarious ad was VW's Wings...now it's no Darth Vader kid from years past, but it's pretty good still!

KIA surprised everyone with Morpheus doing a cameo.

These are just a few of the offerings this year, so much more to be seen on YouTube still!

 At Fitzgerald, we hope you enjoyed the game, all the fun ads, and the ones that made you cry.  Bravo to all of the great automakers and their great entries!


I'll leave you with one final ad, voted best during the whole game, that had nothing to do with cars.
It did however, have a puppy...and a horse....and a whole lot of tissues were needed....

New Year....New Car...FOR LESS!

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     2013 is done, and a new year is starting.  The new year allows us to sit back and reflect on our past and our future.  Sometimes changes need to be made to make life better or easier throughout the coming 365 days of 2014 and beyond.  Your car or truck is no doubt the second most important possession aside from a home.  Some people will keep a car forever, and spend money over time to fix it and keep it running in top shape, while others will trade every couple years to get a new car.  For some, the latter isn't an option.

      Many folks rely on their car, but they don't always have the extra money to fix problems with an older vehicle as they age and become an issue.  An older vehicle, with a larger engine and not maintained, can easily become more expensive than getting a new car to replace it.  Add up the cost of fixing an engine module, a timing belt, transmission, or blown engine, and you are easily putting a hurting on your checkbook.

     It might be time to look at a new vehicle.  "It's too expensive"  you may say, but it is sometimes more affordable than you think.  As the new year looms, so do the next year models.  What this means is that manufacturers place incentives in the form of low APR, cash back, or just flat out discounts on them to move them.  Buying a 2013 at the end of the year doesn't put you behind either.  What it does, is puts you ahead of the pack with used car values, so if you decide to sell it later, you have more equity!  HOW? You take your car, a 2013 __________.  You compare that to someone's  2013 ___________ that bought it in January of 2013.  Your vehicles are identical, BUT you have 1 year worth of mileage NOT on it when you both go to sell them in say 2017. 

     Sure all that might sound good, but where is the payoff?  Trade your car that's been nickel and dime-ing you to death, and get a great rate on a leftover 2013 model!  You get an affordable monthly payment on a vehicle that's safer, more dependable, and much better on gas than your older car.  While it might seem daunting, the confidence in knowing your car won't let you down will definitely be worth it in the long run.  You can make a trip to Granny's house over the river and through the woods without getting stuck in the middle of nowhere!

     Leasing options have grown over the years, and have also become less stressful, and just as easy as a purchase.  The beauty is, you can decide after your lease is up if you'd like to buy it.  It's basically a couple year long test drive.  You pay less over that time, and can turn it in and be done with it if you'd like!   If you've considered getting another car, but think you can't, stop and chat with us at Fitzgerald.  Our low Fitzway price is right on the car, so no hassle with negotiating.  We are a no pressure, family dealership.  No matter what you do in the new year, make it a great one, and enjoy the moments in life that make it worth living!